COBO Acquires Feelera

The recent strategic operation conducted by the COBO group, which led to the acquisition of the innovative startup Feelera, COBO increasingly positions itself as a protagonist in the technological transition of the off-highway vehicle sector.

Feelera, founded in March 2020 in Verona and operational in Brescia since 2021, has distinguished itself in the panorama of Italian startups thanks to a digital cloud platform dedicated to mapping production chains. The technology developed by the company allows tracking every phase of the production processes, from the raw material to the finished product; guaranteeing, among other things, authenticity, sustainability and transparency in communication between suppliers, customers and stakeholders. The innovative integration of multimedia data takes place through the Feelera Integration Engine (FIE), supported by various application modules that allow effective management in both the B2B and B2C fields.

Through this acquisition, CEO Enrico Linetti emphasizes, COBO intends to consolidate its offering by integrating production process tracking and analysis services, creating synergies between its core technologies and the digital skills developed by the startup.

In an increasingly interconnected global context, the synergy between industrial tradition and digital technology is a fundamental asset for facing future challenges and promoting economic development both locally and internationally.

The operation represents a virtuous example of how collaboration between large industrial companies and innovative startups can stimulate and strengthen the production system, and successfully promote technological evolution in general.