{"id":7202,"date":"2025-05-28T12:21:44","date_gmt":"2025-05-28T10:21:44","guid":{"rendered":"https:\/\/www.cobogroup.net\/cobo-acquires-feelera\/"},"modified":"2025-09-09T12:06:10","modified_gmt":"2025-09-09T10:06:10","slug":"cobo-acquires-feelera","status":"publish","type":"post","link":"https:\/\/www.cobogroup.net\/en\/cobo-acquires-feelera\/","title":{"rendered":"COBO Acquires Feelera"},"content":{"rendered":"<p>The recent strategic transaction conducted by the <strong>COBO<\/strong> Group, which led to the acquisition of innovative startup <strong>Feelera<\/strong>, COBO is increasingly positioning itself as a key player in the technology transition of the off-highway vehicle industry.<\/p>\n<p>Feelera, established in March 2020 in Verona and operational in Brescia since 2021, has distinguished itself in the Italian startup scene thanks to a <strong>cloud-based digital platform<\/strong> dedicated to <strong>mapping production chains<\/strong>. The technology developed by the company makes it possible to track every stage of production processes, from raw material to finished product; ensuring authenticity, sustainability and transparency in communication between suppliers, customers and stakeholders, among other things. Innovative multimedia data integration is done through the Feelera Integration Engine (FIE), supported by several application modules that enable effective management in both <strong>B2B<\/strong> and <strong>B2C<\/strong> environments.  <\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2087 size-full\" src=\"https:\/\/www.cobogroup.net\/wp-content\/uploads\/2025\/07\/articolo-cobo-acquisisce-feelera-immagine.webp\" alt=\"\" width=\"1097\" height=\"320\" srcset=\"https:\/\/www.cobogroup.net\/wp-content\/uploads\/2025\/07\/articolo-cobo-acquisisce-feelera-immagine.webp 1097w, https:\/\/www.cobogroup.net\/wp-content\/uploads\/2025\/07\/articolo-cobo-acquisisce-feelera-immagine-1024x299.webp 1024w, https:\/\/www.cobogroup.net\/wp-content\/uploads\/2025\/07\/articolo-cobo-acquisisce-feelera-immagine-768x224.webp 768w\" sizes=\"auto, (max-width: 1097px) 100vw, 1097px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Through this acquisition, stresses CEO <strong>Enrico Linetti<\/strong>, COBO intends to consolidate its offerings by integrating <strong>services for tracking<\/strong> and analyzing <strong>production processes<\/strong>, creating synergies between its core technologies and the <strong>digital skills<\/strong> developed by the startup.<\/p>\n<p>In an increasingly interconnected global context, the synergy between industrial tradition and digital technology emerges as a key asset for meeting future challenges and promoting economic development both locally and internationally.<\/p>\n<p>The operation is a virtuous example of how collaboration between large industrial entities and innovative startups can stimulate and strengthen the production system, and successfully promote technological evolution in general.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent strategic transaction conducted by the COBO Group, which led to the acquisition of innovative startup Feelera, COBO is increasingly positioning itself as a key player in the technological transition of the off-highway vehicle sector. Feelera, established in March 2020 in Verona and operational in Brescia since 2021, has distinguished itself in the Italian startup scene thanks to a cloud-based digital platform dedicated to mapping production chains. <\/p>\n","protected":false},"author":2,"featured_media":2090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1789,1793],"tags":[],"settore":[],"class_list":["post-7202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-review-and-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COBO Acquires Feelera - Cobo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cobogroup.net\/cobo-acquisisce-feelera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COBO Acquires Feelera - Cobo Group\" \/>\n<meta property=\"og:description\" content=\"The recent strategic transaction conducted by the COBO Group, which led to the acquisition of innovative startup Feelera, COBO is increasingly positioning itself as a key player in the technological transition of the off-highway vehicle sector. Feelera, established in March 2020 in Verona and operational in Brescia since 2021, has distinguished itself in the Italian startup scene thanks to a cloud-based digital platform dedicated to mapping production chains.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cobogroup.net\/cobo-acquisisce-feelera\/\" \/>\n<meta property=\"og:site_name\" content=\"Cobo Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T10:21:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T10:06:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cobogroup.net\/wp-content\/uploads\/2025\/07\/cover-articolo-feelera.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"845\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"vittoria_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vittoria_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cobogroup.net\\\/cobo-acquisisce-feelera\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cobogroup.net\\\/cobo-acquisisce-feelera\\\/\"},\"author\":{\"name\":\"vittoria_admin\",\"@id\":\"https:\\\/\\\/www.cobogroup.net\\\/#\\\/schema\\\/person\\\/c8aea16c8fd5b56d9155335cd9c7b9a9\"},\"headline\":\"COBO Acquires Feelera\",\"datePublished\":\"2025-05-28T10:21:44+00:00\",\"dateModified\":\"2025-09-09T10:06:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cobogroup.net\\\/cobo-acquisisce-feelera\\\/\"},\"wordCount\":234,\"image\":{\"@id\":\"https:\\\/\\\/www.cobogroup.net\\\/cobo-acquisisce-feelera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cobogroup.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cover-articolo-feelera.webp\",\"articleSection\":[\"News\",\"Review and press releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cobogroup.net\\\/cobo-acquisisce-feelera\\\/\",\"url\":\"https:\\\/\\\/www.cobogroup.net\\\/cobo-acquisisce-feelera\\\/\",\"name\":\"COBO Acquires Feelera - 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